People love to share their experiences, passions and memories with like-minded people. Social media platforms provide the perfect conduit for creating those connections. Thirty four percent of on-line users post their comments/opinions about a product and/brand on a social media platform. Thirty six percent of on-line users think more positively about business that have are present and visible on a social media platform. What all of this amounts to is, even if business owners do not fully understand the concept of social media, we need to fully understand that our companies are no longer totally in control of what is being said about us. This being said, businesses need to plan a strategy around social media networks that involves their active engagement and participation.
Businesses need to be “PART OF THE CONVERSATION"
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